“Design is not just what it looks like or feels like. Design is how it works.”  – Steve Jobs

Steve Jobs is considered by many to be one of the most successful businessmen of the modern era, if not all time. Part of the reason his companies became so well known is because Jobs knew how to create brands that would ensure recognition among consumers. But what did Jobs mean in his quote above?

What Jobs said about design perfectly captures his mentality about the importance of branding. While how a brand looks certainly is important, the main purpose behind a brand is to explain the product.

Before you can start marketing a product, you have to start with a brand. This is because branding sets the foundation for a business. It helps you to understand what your business is about and once you understand the purpose of your business, then you are in a better position to explain that purpose to potential clients.

Not only does branding help in understanding your business, it also helps keep your marketing process on track. A good thought to remember in maintaining your brand is that consistency is key. Brands need to be recognizable. As you continue to grow and develop your company, your brand will develop along with it. But as your brand develops, it needs to stay consistent. Consistency helps to keep your brand recognizable. This, in turn, keeps your clients pleased because they know that you are keeping in line with what originally drew them to your business.

Jobs understood all of these concepts. As a result of his efforts, he created one of the most recognizable and relied upon brands in Apple. But you do not have to be Steve Jobs to understand how to implement these methods into your own business. During the first week of June, ShoesOptional will be hosting a webinar that focuses exclusively on how to brand your business for success. If you want to learn more about our upcoming session or sign up, click here.

We can’t wait to help you take your brand to the next level!