What We Do and Why

There is a lot going on at ShoesOptional right now.

As we’ve started 2019, we have been thinking and talking a lot about who we are, what we do, and most importantly why we do it. Remembering why helps us confirm what we are already doing. Our goal as a company is to help businesses share their story. We want to help our clients be what they were created to be. You, our clients, are why we do what we do.

And a huge part of that is creating amazing websites. We will always be here to help with your website needs. Whether you need a brand new website, need maintenance on your current site, or your current site needs to be rescued, we are here to serve you. We will always be working on, building, and creating awesome mobile-friendly websites for our clients. That is our bread and butter, so to speak. It’s the foundation of what we do.

And we love it. We are grateful that we are able to serve our clients through their websites.

Our New Website

All of this discussion of who we are and why we are here has also led to some new things. As we’ve been discussing our identity as a company, we realized that our own website has been in need of a makeover.

So, along with working on client sites, we have also been working very hard on our own site. We wanted to make sure that our website reflects who we are and what we do. We cleaned up the design and rearranged a few of the pages so that they are easier for you to find what you need.

It has been a lot of work. But we are excited to show you the results later this week!


 We have a lot of plans for 2019. Along with our new website, we have some exciting new things coming this year that we hope will enable us to serve you better. Of course building websites will always be our main thing. But, we also want to help you be able to do some things yourself. We want to teach other people what we know. We want to use our experience and knowledge to educate and coach others. 

The digital world can be intimidating. If you’re trying to run your business online it may be hard knowing where to start and what to do. It’s easy to be overwhelmed by social media and keeping your website up-to-date. You know you need a website, but you’re not sure how to get started. You know you need to be on social media, but which platform is the right one for your business?

Well, we want to help you out. We want to come alongside you in your business. So, we plan on hosting several webinars throughout the year. The goal of these webinars is to help educate you on what you need to run your business well online. They webinars will range in topic from WordPress Essentials to How to Simplify Your Social Media to understanding the Why of your business.

We look forward to seeing how these webinars will serve you and your business!