The Importance of Branding – According to Steve Jobs

“Design is not just what it looks like or feels like. Design is how it works.”  – Steve Jobs

Steve Jobs is considered by many to be one of the most successful businessmen of the modern era, if not all time. Part of the reason his companies became so well known is because Jobs knew how to create brands that would ensure recognition among consumers. But what did Jobs mean in his quote above?

What Jobs said about design perfectly captures his mentality about the importance of branding. While how a brand looks certainly is important, the main purpose behind a brand is to explain the product.

Before you can start marketing a product, you have to start with a brand. This is because branding sets the foundation for a business. It helps you to understand what your business is about and once you understand the purpose of your business, then you are in a better position to explain that purpose to potential clients.

Not only does branding help in understanding your business, it also helps keep your marketing process on track. A good thought to remember in maintaining your brand is that consistency is key. Brands need to be recognizable. As you continue to grow and develop your company, your brand will develop along with it. But as your brand develops, it needs to stay consistent. Consistency helps to keep your brand recognizable. This, in turn, keeps your clients pleased because they know that you are keeping in line with what originally drew them to your business.

Jobs understood all of these concepts. As a result of his efforts, he created one of the most recognizable and relied upon brands in Apple. But you do not have to be Steve Jobs to understand how to implement these methods into your own business. During the first week of June, ShoesOptional will be hosting a webinar that focuses exclusively on how to brand your business for success. If you want to learn more about our upcoming session or sign up, click here.

We can’t wait to help you take your brand to the next level!





Social Media Made Simple Webinar

On March 28th, ShoesOptional hosted a free webinar that was all about social media.

Our Social Media Made Simple webinar was a 45 minute long webinar that focused on the very basics of using social media. Social media has completely changed our lives and we believe it is important for everyone to understand what it is and how to use it wisely. 

Announcing WordPress Essentials Webinar

As we mentioned in a previous post, we are going to host several webinars throughout the year. The purpose of these webinars is to help you learn more about websites and digital marketing. Our purpose as a company is to help you grow your business and do what you were created to do. We believe that these webinars will be a great tool for you and your business.

WordPress Essentials

As we began working on the new version of our website, we decided a great way to kick off our webinars would be with a series on WordPress Essentials.

Building great, responsive websites is the core of who we are and what we do. At ShoesOptional, we work exclusively on WordPress. All of our sites are built on WordPress and we believe it is the best platform out there. But, we also know that WordPress can be confusing to someone who isn’t used to working with it. 

Our WordPress Essentials webinar is a 6 week course where we will be going over the basics of working with WordPress. We will explain why it is our favorite platform and give you all of the basics you need to work well with WordPress.  

What We’ll Cover:

We will start the course by looking at how to effectively build your presence online and then move into how WordPress works. We will look at things like:

  • The difference between and
  • Right and wrong ways to use WordPress
  • Different hosting options with WordPress
  • Why free is never a good idea
  • And more

If you are a current client, a new client, or just someone wanting to learn more about how WordPress works, we highly encourage you to take advantage of this webinar.

Coming Soon!

What We Do and Why

There is a lot going on at ShoesOptional right now.

As we’ve started 2019, we have been thinking and talking a lot about who we are, what we do, and most importantly why we do it. Remembering why helps us confirm what we are already doing. Our goal as a company is to help businesses share their story. We want to help our clients be what they were created to be. You, our clients, are why we do what we do.

And a huge part of that is creating amazing websites. We will always be here to help with your website needs. Whether you need a brand new website, need maintenance on your current site, or your current site needs to be rescued, we are here to serve you. We will always be working on, building, and creating awesome mobile-friendly websites for our clients. That is our bread and butter, so to speak. It’s the foundation of what we do.

And we love it. We are grateful that we are able to serve our clients through their websites.

Our New Website

All of this discussion of who we are and why we are here has also led to some new things. As we’ve been discussing our identity as a company, we realized that our own website has been in need of a makeover.

So, along with working on client sites, we have also been working very hard on our own site. We wanted to make sure that our website reflects who we are and what we do. We cleaned up the design and rearranged a few of the pages so that they are easier for you to find what you need.

It has been a lot of work. But we are excited to show you the results later this week!


 We have a lot of plans for 2019. Along with our new website, we have some exciting new things coming this year that we hope will enable us to serve you better. Of course building websites will always be our main thing. But, we also want to help you be able to do some things yourself. We want to teach other people what we know. We want to use our experience and knowledge to educate and coach others. 

The digital world can be intimidating. If you’re trying to run your business online it may be hard knowing where to start and what to do. It’s easy to be overwhelmed by social media and keeping your website up-to-date. You know you need a website, but you’re not sure how to get started. You know you need to be on social media, but which platform is the right one for your business?

Well, we want to help you out. We want to come alongside you in your business. So, we plan on hosting several webinars throughout the year. The goal of these webinars is to help educate you on what you need to run your business well online. They webinars will range in topic from WordPress Essentials to How to Simplify Your Social Media to understanding the Why of your business.

We look forward to seeing how these webinars will serve you and your business!

How to Become a Leading Digital Agency

It’s no secret that the world of business today is extremely competitive. Everyone is looking for a way to make their business more appealing to their customers, and to do that, they need a digital marketing agency to plan a spectacular ad campaign for them. But with so many agencies out there, which one do they use? More importantly, how do you, as a digital agency, bring these businesses to you? Digital marketing is no different from any other business sphere…it’s just as competitive. In order to bring customers to you, you need to make your agency more appealing than your competitors. But how do you accomplish this task? In order to become a leading digital marketing agency, you are going to need the following three things.

Brand or Identity 

In order to become a leading digital marketing agency, you need something that they can identify you with, i.e. a brand or an identity. Customers need to know who you are and what you are about. Otherwise, why should they even give your business the time of day? Customers want to know exactly who they are going to be dealing with. They want to put a face behind the name. The identity of your agency provides them with exactly what they are looking for. If they know you and know what your goals for their company are, they will be more inclined to take their business to you digital agency because they will trust your vision. But you can’t bring in clients on your brand alone, you need to give them information on what the focus of your agency is. To do this, you need a great website.


The Internet is the nucleus of all the information in existence. That’s why it is important to have a piece of territory on this giant terrain. The first place that anyone will look to find information on your business is the Internet. In most cases, what they find is what will be the deciding factor on whether or not they invest their time and resources in you. You want customers to be impressed by what they see. The quality of your agency’s website is a great place to start. But what does a great website look like?

A great website has four components. It must be simple, it must be professional, it must be clean, and it must be clear on what products and services are offered by the company it’s advertising.


First off – it must be simple. Your website cannot be overly complicated. If it’s too clustered with all of the information about your agency, potential customers won’t be able to understand what your are trying to say and will be turned off by it. But, if your website is designed in a way that gives all of your business’ information its own space, it will be easier for customers to understand what your company is about.


Next – it must be professional. Your website cannot look like it created by an amateur web designer. Customers want to work with the BEST people that they can. One of the best ways to determine the professionalism of a digital agency is to look at the agency’s website. If your website looks unprofessional, customers will assume that your business is the same way. Your website is often times the first glimpse of you that customers will see. You want it to reflect you. If your website looks professional, and it gives clients a sense of who you are, they will feel more comfortable bringing their business to you, because they will already have a sense of what their website will look like as well. In addition to being professional, the website must also be clean.


Thirdly – it must be clean. What does being a “clean” website mean? The term “clean” is referring to the design of the website. Your website has to be visually appealing. But how does one go about making their website design alluring to customers? One way is to utilize a color scheme.

Color Scheme

You want the colors that you choose for your website to look good together. You cannot just randomly choose colors and throw them onto your pages. One thing to remember is that you don’t want loud and obnoxious colors. Instead, try to go with a blend of some subtle, darker colors along with lighter tones. Clients look at your website to be able to get an idea of what their website might look like, so you want them to be impressed by yours.

Line Spacing

Another way to add to the quality of the design is through the line spacing on your pages. The information about your company should not be clustered together, but the lines should not seem like they are hundreds of miles apart either. Make sure that there is enough space to differentiate the lines. But not so much that you have to scroll down the page just to get from one line to the next.


Other ways to make your design clean include adding large images to your pages and putting borders around the them. You want images of things that will reflect your company’s identity. If you are wondering how to go about finding these images, there are many online sources that offer downloadable images that are either free or very inexpensive. You also want the images to have borders around them so that they don’t completely blend into the page. One way to create borders is to use white space.

White Space

One last tip to making your design as appealing as possible is to add white space throughout your pages. Adding white space will break up the color scheme that you have chosen. If you put white space around important points or pictures you want clients to see, it will help them stand out more.

While the design of your website is a huge part of drawing customers to your agency, it is not the largest part.


Finally – it must be clear. Clients want to come to your website and know exactly what they are getting. In order to know what they are getting, your website must clearly state what your agency is about. It must contain all of the information about your company that is pertinent to your clients. As previously stated, your clients are going to come to your website for information about you first. Your want your website to entice them to you, and for that to happen, you need to tell them as much about your business as possible. Clients need to know what services you would offer them. For example, you could list what you include in your ad campaigns. Customers can look at this and determine if they want to use your agency. The more specific you are, the more people will know about you.

Now that customers have seen your website and know a lot about you, they have decided to bring their business to you. But what do you do now that they have come?


In order to be successful in working with your clients, you need to develop relationships with them. They need to know that your care about their business as much as they do. They are relying on you to bring customers to them. In a way, the future of their company rests on your shoulders. It’s understandable if they are a little nervous. It’s hard to relinquish control of something of this magnitude of importance to someone that they barely know. This is why relationships are important. Customers will be more relaxed if they know you. They will feel like their company is in good hands. All of your customers need to feel this way. An important thing to remember is that you need to continue the relationships with your previous clients, as well as grow the relationship with your new clients.

Contact Us

At ShoesOptional, we are committed to giving our clients the very best we have to offer. If you are interested in learning more about how to become a leading digital agency, or if you want us to design a great website for you, feel free to email us at or call at (864) 688-9262.