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"Design is not just what it looks like or feels like. Design is how it works."  - Steve Jobs Steve Jobs is considered by many to be one of the most successful businessmen of the modern era, if not all time. Part of the reason his companies became so well known is...

On March 28th, ShoesOptional hosted a free webinar that was all about social media. Our Social Media Made Simple webinar was a 45 minute long webinar that focused on the very basics of using social media. Social media has completely changed our lives and...

As we mentioned in a previous post, we are going to host several webinars throughout the year. The purpose of these webinars is to help you learn more about websites and digital marketing. Our purpose as a company is to help you grow your business and do what you were...

What We Do and Why There is a lot going on at ShoesOptional right now. As we’ve started 2019, we have been thinking and talking a lot about who we are, what we do, and most importantly why we do it. Remembering why helps us confirm what we are already doing. Our goal...

It's no secret that the world of business today is extremely competitive. Everyone is looking for a way to make their business more appealing to their customers, and to do that, they need a digital marketing agency to plan a spectacular ad campaign for them. But with...

Every business owner wants to find the best way to get their product out to the public. To do that, they need a good marketing campaign. However, marketing can be a difficult field to navigate, and with the advent of the Internet, it has changed a lot. That's why it's...

The Hidden Cost of Free Let's be honest, everyone likes free stuff, especially in today's world. It seems like everywhere we turn we are constantly bombarded with advertisements for free products or services. Free this or free that-it feels like almost everything is...