ShoesOptional Blog
Ideas, Best Practices & Insightful PonderingsThe Importance of Branding – According to Steve Jobs
"Design is not just what it looks like or feels like. Design is how it works." - Steve Jobs Steve Jobs is considered by many to be one of the most successful businessmen of the modern era, if not all time. Part of the reason his companies became so well known is...
Social Media Made Simple Webinar
On March 28th, ShoesOptional hosted a free webinar that was all about social media. Our Social Media Made Simple webinar was a 45 minute long webinar that focused on the very basics of using social media. Social media has completely changed our lives and...
Announcing WordPress Essentials Webinar
As we mentioned in a previous post, we are going to host several webinars throughout the year. The purpose of these webinars is to help you learn more about websites and digital marketing. Our purpose as a company is to help you grow your business and do what you were...
Coming Soon!
What We Do and Why There is a lot going on at ShoesOptional right now. As we’ve started 2019, we have been thinking and talking a lot about who we are, what we do, and most importantly why we do it. Remembering why helps us confirm what we are already doing. Our goal...
How to Become a Leading Digital Agency
It's no secret that the world of business today is extremely competitive. Everyone is looking for a way to make their business more appealing to their customers, and to do that, they need a digital marketing agency to plan a spectacular ad campaign for them. But with...
Top 5 Things Your Digital Marketing Agency Should Provide
Every business owner wants to find the best way to get their product out to the public. To do that, they need a good marketing campaign. However, marketing can be a difficult field to navigate, and with the advent of the Internet, it has changed a lot. That's why it's...
Hidden Cost of Free
The Hidden Cost of Free Let's be honest, everyone likes free stuff, especially in today's world. It seems like everywhere we turn we are constantly bombarded with advertisements for free products or services. Free this or free that-it feels like almost everything is...
Why I Love Small Businesses
Over the last year... I've asked many of you why you do what you do. It is my turn to answer that question and to share something very personal with you. Remember the following video? I started doing websites in 1996. I was recently laid off and wasn't sure what to do...
Mobile Friendly Websites
Recently Google updated their mobile search to include the phrase "Mobile-friendly" in the results. If your site isn't optimized for mobile, you're missing a significant opportunity to connect with your target audience. If you're wondering if you're site is...
Ever Get So Busy…
I'm not going to lie to you. Things have been extremely busy. We've been working with some amazing clients. We are building mobile friendly websites (responsive design) and getting results through strategic content marketing. Enough about us. As I shared in a previous...