It’s no secret that the world of business today is extremely
competitive. Everyone is looking for a way to make their business more appealing to their customers, and to do that, they need a digital marketing agency to plan a spectacular ad campaign for them. But with so many agencies out there, which one do they use? More importantly, how do you, as a digital agency, bring these businesses to you? Digital marketing is no different from any other business sphere…it’s just as competitive. In order to bring customers to you, you need to make your agency more appealing than your competitors. But how do you accomplish this task? In order to become a leading digital marketing agency, you are going to need the following three things.
Brand or Identity
In order to become a leading digital marketing agency, you need something that they can identify you with, i.e. a brand or an identity. Customers need to know who you are and what you are about. Otherwise, why should they even give your business the time of day? Customers want to know exactly who they are going to be dealing with. They want to put a face behind the name. The identity of your agency provides them with exactly what they are looking for. If they know you and know what your goals for their company are, they will be more inclined to take their business to you digital agency because they will trust your vision. But you can’t bring in clients on your brand alone, you need to give them information on what the focus of your agency is. To do this, you need a great website.
The Internet is the nucleus of all the information in existence. That’s why it is important to have a piece of territory on this giant terrain. The first place that anyone will look to find information on your business is the Internet. In most cases, what they find is what will be the deciding factor on whether or not they invest their time and resources in you. You want customers to be impressed by what they see. The quality of your agency’s website is a great place to start. But what does a great website look like?
A great website has four components. It must be simple, it must be professional, it must be clean, and it must be clear on what products and services are offered by the company it’s advertising.
First off – it must be simple. Your website cannot be overly complicated. If it’s too clustered with all of the information about your agency, potential customers won’t be able to understand what your are trying to say and will be turned off by it. But, if your website is designed in a way that gives all of your business’ information its own space, it will be easier for customers to understand what your company is about.
Next – it must be professional. Your website cannot look like it created by an amateur web designer. Customers want to work with the BEST people that they can. One of the best ways to determine the professionalism of a digital agency is to look at the agency’s website. If your website looks unprofessional, customers will assume that your business is the same way. Your website is often times the first glimpse of you that customers will see. You want it to reflect you. If your website looks professional, and it gives clients a sense of who you are, they will feel more comfortable bringing their business to you, because they will already have a sense of what their website will look like as well. In addition to being professional, the website must also be clean.
Thirdly – it must be clean. What does being a “clean” website mean? The term “clean” is referring to the design of the website. Your website has to be visually appealing. But how does one go about making their website design alluring to customers? One way is to utilize a color scheme.
You want the colors that you choose for your website to look good together. You cannot just randomly choose colors and throw them onto your pages. One thing to remember is that you don’t want loud and obnoxious colors. Instead, try to go with a blend of some subtle, darker colors along with lighter tones. Clients look at your website to be able to get an idea of what their website might look like, so you want them to be impressed by yours.
Another way to add to the quality of the design is through the line spacing on your pages. The information about your company should not be clustered together, but the lines should not seem like they are hundreds of miles apart either. Make sure that there is enough space to differentiate the lines. But not so much that you have to scroll down the page just to get from one line to the next.
Other ways to make your design clean include adding large images to your pages and putting borders around the them. You want images of things that will reflect your company’s identity. If you are wondering how to go about finding these images, there are many online sources that offer downloadable images that are either free or very inexpensive. You also want the images to have borders around them so that they don’t completely blend into the page. One way to create borders is to use white space.
One last tip to making your design as appealing as possible is to add white space throughout your pages. Adding white space will break up the color scheme that you have chosen. If you put white space around important points or pictures you want clients to see, it will help them stand out more.
While the design of your website is a huge part of drawing customers to your agency, it is not the largest part.
Finally – it must be clear. Clients want to come to your website and know exactly what they are getting. In order to know what they are getting, your website must clearly state what your agency is about. It must contain all of the information about your company that is pertinent to your clients. As previously stated, your clients are going to come to your website for information about you first. Your want your website to entice them to you, and for that to happen, you need to tell them as much about your business as possible. Clients need to know what services you would offer them. For example, you could list what you include in your ad campaigns. Customers can look at this and determine if they want to use your agency. The more specific you are, the more people will know about you.
Now that customers have seen your website and know a lot about you, they have decided to bring their business to you. But what do you do now that they have come?
In order to be successful in working with your clients, you need to develop relationships with them. They need to know that your care about their business as much as they do. They are relying on you to bring customers to them. In a way, the future of their company rests on your shoulders. It’s understandable if they are a little nervous. It’s hard to relinquish control of something of this magnitude of importance to someone that they barely know. This is why relationships are important. Customers will be more relaxed if they know you. They will feel like their company is in good hands. All of your customers need to feel this way. An important thing to remember is that you need to continue the relationships with your previous clients, as well as grow the relationship with your new clients.
At ShoesOptional, we are committed to giving our clients the very best we have to offer. If you are interested in learning more about how to become a leading digital agency, or if you want us to design a great website for you, feel free to email us at [email protected] or call at (864) 688-9262.